Ramadan 2025: Key consumer insights for brands in the UAE & KSA

Ramadan 2025: Key consumer insights for brands in the UAE & KSA

Shivanshi Shah - January 27th, 2025

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Ramadan is a time of reflection, generosity, and significant shifts in consumer behavior. From spending patterns to media consumption and dining preferences, YouGov’s latest 'Ramadan 2025 consumer insights report' dives deep into how UAE and KSA residents adapt their habits during the holy month.

This report provides insights that can help brands, marketers, and decision-makers align their strategies with evolving consumer trends.

What’s inside the report?

How spending priorities change during Ramadan
Time spent on activities during the holy month
Food & dining trends
Shopping & leisure habits
Media & entertainment preferences
Preferences for charitable giving & importance of transparency

Why this report matters for your brand?

Understanding consumer behavior during Ramadan can help businesses:

Tailor marketing campaigns to resonate with evolving preferences
Optimize media strategies for maximum engagement
Capitalize on social commerce trends to drive sales
Align product offerings with consumer spending priorities

Get your copy of the report today!

Unlock exclusive insights to shape your Ramadan marketing strategy.

Download report Get in touch

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