Ramadan 2025: Key consumer insights for brands in the UAE & KSA
Shivanshi Shah - January 27th, 2025
Ramadan is a time of reflection, generosity, and significant shifts in consumer behavior. From spending patterns to media consumption and dining preferences, YouGov’s latest 'Ramadan 2025 consumer insights report' dives deep into how UAE and KSA residents adapt their habits during the holy month.
This report provides insights that can help brands, marketers, and decision-makers align their strategies with evolving consumer trends.
What’s inside the report?
- How spending priorities change during Ramadan
- Time spent on activities during the holy month
- Food & dining trends
- Shopping & leisure habits
- Media & entertainment preferences
- Preferences for charitable giving & importance of transparency
Why this report matters for your brand?
Understanding consumer behavior during Ramadan can help businesses:
- Tailor marketing campaigns to resonate with evolving preferences
- Optimize media strategies for maximum engagement
- Capitalize on social commerce trends to drive sales
- Align product offerings with consumer spending priorities
Get your copy of the report today!
Unlock exclusive insights to shape your Ramadan marketing strategy.