Ramadan 2025: Travel plans, traditions, and booking trends for mudik

In other articles, we explored THR (Tunjangan Hari Raya), related spending habits, and the role of Zakat during the festive season and even the non-mudik crowds. In this one, we’re diving into all things Mudik - the homecoming tradition that sees Indonesians journey to their hometowns to celebrate with family.

From travel trends to activities planned to spending, YouGov takes a closer look at the occasion. To start off, how many Indonesians have plans to mudik?

Of all Indonesians surveyed, 45% say they have a plan for mudik – more men (48%) than women (42%) have mudik plans. Over a third of Indonesians (37%) surveyed say they don’t plan to travel to their hometowns and nearly two in 10 (18%) say they’re undecided.

YouGov Surveys data on mudik timing shows a clear preference for traveling just a few days before Eid, with nearly half (48%) of people planning to make their journey two to six days ahead of the holiday. Beyond this peak, people would also travel 7-13 days before (10%) and 14+ days before (8%) Eid.

There are those who would travel on Eid itself, with 11% saying they’d travel on the day.

Travelling by private car emerges as the most popular means of mudik travel – to (30%) and fro (30%) for Eid 2025. Using a private motorcycle will be the choice for 24% (each, depart and return) of those polled.

Similar proportions would prefer travelling by a bus (13% to, 12% fro) or a train (10% to and 11% fro).

For mudik 2025, Indonesians are primarily relying on online platforms to book their travel tickets, with Traveloka (45%) and Tiket.com (40%) emerging as the most popular choices. However, a considerable 25% still prefer buying tickets directly at terminals. Other booking methods being considered include official transportation provider apps (22%), Agoda at 16%, online websites such as Kai or Rosalia Indah at 15%, travel agents at 14 and booking.com at 13%.

Meanwhile, lesser-used options include Trip.com (10%), Nusatrip (6%), and other miscellaneous methods (5%).

During mudik 2025, most Indonesians plan to spend their time reconnecting with loved ones, with 81% intending to visit relatives’ or friends’ homes. Paying respects at cemeteries is also a significant activity, with 63% of respondents including it in their plans.

Additionally, over half (57%) plan to visit domestic tourist attractions, while 47% are excited about indulging in culinary experiences. Shopping remains a moderate priority, with 23% planning mall visits.

A smaller proportion of those polled would prefer a quieter holiday - 27% expect to stay home, and 7% plan to engage in business or selling activities. Notably, women are slightly more inclined than men to stay home (30% vs. 24%) and explore culinary delights (50% vs. 44%).

Methodology:

YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. This study was conducted online in December 2024, with a sample of 2,012 adults in Indonesia (aged 18+ years), using a questionnaire designed by YouGov. Data figures have been weighted by gender, age, socioeconomic class, city tier to be representative of the adult Indonesian online population (18 years or older) and reflect the latest Indonesian Bureau of Statistics (BPS) population estimates. Learn more about YouGov Surveys: Serviced.

Also read:

Ramadan 2025 – How Indonesians plan to spend and give this festive season

Ramadan 2025: How non-mudik crowds in Indonesia plan to spend their time and money