woman with pink hair and sunglasses

How-to resources

Make the most of your market research with how-to guides from YouGov's research experts.

Speak to our experts Book a demo
HOW-TO
How to create your own research survey
color gradient sidebar

It has never been easier to find out what consumers think.

The emergence of self-service online research tools – such as YouGov Surveys: Self-serve – allow brands to ask questions directly and get their hands on quality data when and where they need it.

In this article we delve into the five key things to think about when doing self-service research.

Read more
Expert guides

How to ... achieve all your goals

From tracking your brand health to creating your own surveys, developing an ideal consumer persona to exploring our ultimate market research glossary, these how-to guides written by YouGov experts will help steer your strategy to success.

Living data

Explore the YouGov Platform

Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.