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How to create your own research survey
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It has never been easier to find out what consumers think.

The emergence of self-service online research tools – such as YouGov Surveys: Self-serve – allow brands to ask questions directly and get their hands on quality data when and where they need it.

In this article we delve into the five key things to think about when doing self-service research.

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From tracking your brand health to creating your own surveys, developing an ideal consumer persona to exploring our ultimate market research glossary, these how-to guides written by YouGov experts will help steer your strategy to success.

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"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov BrandIndex for brand health tracking, combined with YouGov Profiles"

Matt Slater, Senior Manager, Marketing Insights at Molson Coors