Make the most of your market research with how-to guides from YouGov's research experts.
It has never been easier to find out what consumers think.
The emergence of self-service online research tools – such as YouGov Surveys: Self-serve – allow brands to ask questions directly and get their hands on quality data when and where they need it.
In this article we delve into the five key things to think about when doing self-service research.
From tracking your brand health to creating your own surveys, developing an ideal consumer persona to exploring our ultimate market research glossary, these how-to guides written by YouGov experts will help steer your strategy to success.
How to measure in-game brand activations
How to measure ad recall lift
Five ways data can help inform your next marketing campaign
How to test marketing messaging & ad creative with your audience
The ultimate market research glossary
Three ways YouGov uses research data to get media exposure
8 key steps to create an ideal customer persona
Five things to think about when doing self-service research
Five advantages of panel-powered online surveys
Ten top tips for creating thought-leadership surveys that generate media coverage
Five tips for using data to perfect your PR pitch
How to measure brand health
Seven ways research data improves marketing mix modeling
How do you measure the value of a product placement?
Five ways to test a hunch with self-serve research
Ten tips for surveying children
Four ways market research helps in a crisis
Five common market research pitfalls (and how to avoid them)
Six ways custom research helps grow your brand
How to connect your research with living data
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
Panel-powered survey builder
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Fast-turnaround Omnibus and targeted Field & Tab
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more
You've delved into our how-to content, now discover how YouGov solutions can help you.
You've clued up on market research, now it's time to discover how our clients work with YouGov data to boost their strategies and achieve success.
"Being able to tap into YouGov’s suite of products allowed us to evaluate and directly attribute the increase in brand awareness for Coors Banquet... using YouGov BrandIndex for brand health tracking, combined with YouGov Profiles"
Matt Slater, Senior Manager, Marketing Insights at Molson Coors