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REPORT
YouGov’s Best Global Brands 2025
Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.
This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.
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Unrivaled data insights
YouGov has over 15 years of consumer intelligence on political opinion, governmental decisions and public affairs. We offer full-service survey research for academics, health researchers, policy think tanks and corporate clients. Explore our latest insights below to help you stay up-to-date and lead the way.
All(647)
USA(184)
UK(194)
APAC(177)
India(33)
MENA(19)
Nordics(37)
ARTICLE
5 days ago
[Webinar] Five tech-driven ad channels reshaping consumer engagement
ARTICLE
7 days ago
Brands with the biggest Word-of-Mouth surge in APAC: February 2025
ARTICLE
8 days ago
APAC Biggest Brand Movers - February 2025
ARTICLE
12 days ago
The impact of image order and respondent instructions on subjective image ratings
ARTICLE
13 days ago
After a shaky start to the year, consumer confidence bounced back in February 2025
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Surveys & research
Fast surveys and in-depth research to discover what your audience thinks.
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Custom Research division for progressive and Democratic US clients.
Education, Family & Youth
Understand parents, children, educators and youth.
Identify and understand target audiences
Accurately identify audiences to plan targeted outreach.
Track brands and campaigns
Analyze changes over time, in real time.
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