GenAI unbottled: America’s attitude to AI in the media

GenAI unbottled: America’s attitude to AI in the media

YouGov - February 25th, 2025

Should robots be writing the news?Download report

Generative AI (GenAI) is reshaping the media landscape, revolutionizing how content is created and delivered. But as its presence grows, so, too, do consumer concerns about transparency, trust, and regulation.

69% of Americans don’t think there are enough regulations governing GenAI, increasing to 73% among Gen X and Baby Boomers. This concern crosses ideological lines, reflecting a bipartisan coalition.

In YouGov’s new GenAI in media report, we explore how Americans perceive the rise of this technology, comparing their views to consumers in 14 global markets. The report dives into public sentiment, potential benefits, trust issues, and more.

Download this report to understand:

What are the top concerns that consumers have about the use of GenAI in media and content creation?
Do Americans and consumers around the world have similar levels of trust in GenAI?
Should AI-generated content be clearly labeled for transparency?
Which industries have most quickly adopted GenAI, and who’s lagging behind?
Where in the world do most consumers believe GenAI needs stricter regulations, and which consumers think the current rules are enough?

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