Sports insights
The most comprehensive suite of insight services in the sports industry.
In YouGov’s latest report, we explore audience interest in the games across 11 key international markets, demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated sports across the event.
Plus, discover the top 10 most recognized Summer Olympics sponsors, and how the games really impact brand value.
Unrivaled sports insights
YouGov has over 15 years of living consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
How age and fan preferences shape sports media consumption
UAE's Biggest Brand Movers: September 2024
From going to the cinema to drinking in bars, which out-of-home activities are Britons comfortable doing by themselves?
Hiring Tuchel a good decision, say two-thirds of England fans
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