Sports insights
The most comprehensive suite of insight services in the sports industry.
Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.
This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.
Unrivaled sports insights
YouGov has over 15 years of consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
Two in five football fans would subscribe to “Premflix”
After a shaky start to the year, consumer confidence bounced back in February 2025
Female athletes are growing their games
Should AI-generated search summaries replace traditional search?
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