Sports intelligence
The most comprehensive suite of insight services in the sports industry.
In YouGov’s latest report, we explore audience interest in the games across 11 key international markets, demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated sports across the event.
Plus, discover the top 10 most recognized Summer Olympics sponsors, and how the games really impact brand value.
Unrivaled data insights
YouGov has over 15 years of living consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
Football Buzz Movers – August 2024: Liverpool, Atlético make big moves
Examining the cricket betting landscape in the UK
Is interest in esports waning amid industry transformation?
Women are more likely to be primary decision makers for grocery shopping, men for finance
AI integration into products has a no major impact on two in five consumers’ purchasing decisions
Explore the YouGov Platform
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
Run your own research on the YouGov panel
Self-serve
Panel-powered survey builder
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Serviced
Fast-turnaround Omnibus and targeted Field & Tab
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
Custom Research
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more
How we can help you
Sports solutions
SportsIndex
Global Fan Profiles
FootballIndex
TeamIndex
Identify and understand target audiences
Track brands and campaigns
Surveys & research
Sports success stories
We’ve built strong and lasting client relationships that put an emphasis on delivering robust and insightful research. Success for our clients is what drives us and that is central to everything we do.
“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners, providing...
Tom Watson, Research & Insights Manager, Southhampton FC