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The global sports media landscape 2023
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In YouGov’s latest report, The Global Sports Media Landscape, we explore the demand for live programming, the appetite for sports lifestyle focused content, and the opportunities for brands and rights holders to attract wider fan bases.

Our insights combine syndicated YouGov data with deep-dive custom research covering 18 international markets.

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YouGov has over 15 years of living consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.

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We’ve built strong and lasting client relationships that put an emphasis on delivering robust and insightful research. Success for our clients is what drives us and that is central to everything we do.

“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners, providing...

Tom Watson, Research & Insights Manager, Southhampton FC