Sports intelligence
The most comprehensive suite of insight services in the sports industry.
In YouGov’s latest report, we explore audience interest in the games across 11 key international markets, demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated sports across the event.
Plus, discover the top 10 most recognized Summer Olympics sponsors, and how the games really impact brand value.
Unrivaled data insights
YouGov has over 15 years of living consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
Do cuts in DEI policies influence consumer buying decisions? Short answer is yes
Olympic and Paralympic Games spark kid’s interest in sports and health, says poll
Why Guinness’ partnership with the Premier League makes plain sense
Analyzing Buzz for the Paralympics in three key markets
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“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners, providing...
Tom Watson, Research & Insights Manager, Southhampton FC