Sports intelligence
The most comprehensive suite of insight services in the sports industry.
In YouGov’s latest report, we explore audience interest in the games across 11 key international markets, demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated sports across the event.
Plus, discover the top 10 most recognized Summer Olympics sponsors, and how the games really impact brand value.
Unrivaled data insights
YouGov has over 15 years of living consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
Is interest in esports waning amid industry transformation?
Women are more likely to be primary decision makers for grocery shopping, men for finance
AI integration into products has a no major impact on two in five consumers’ purchasing decisions
To trust or not to trust - Consumers trust German products the most, Chinese ones the least
UAE's Biggest Brand Movers: August 2024
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“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners, providing...
Tom Watson, Research & Insights Manager, Southhampton FC