Sports insights
The most comprehensive suite of insight services in the sports industry.
In YouGov’s latest report, we explore audience interest in the games across 11 key international markets, demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated sports across the event.
Plus, discover the top 10 most recognized Summer Olympics sponsors, and how the games really impact brand value.
Unrivaled sports insights
YouGov has over 15 years of consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
Circana and YouGov Collaborate to Integrate POS and Consumer Data, Delivering Unprecedented Market Insights
Has Allstate scored with its college football sponsorships?
Another Netflix touchdown
Did Britons watch sporting events at home, in person, or at the pub in 2024?
Explore the YouGov Platform
Unlock powerful sports insights about your customers’ needs at every stage of your marketing funnel.
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