Agency insights
Understand your audience better than your competitors with the freshest agency insights, enabling you to make smarter brand and marketing decisions.
The YouGov Recommend rankings 2024 are calculated using data from our flagship brand tracking tool, YouGov BrandIndex.
The platform gathers data from interviews with over 27 million registered panel members across 40 sectors and more than 55 countries.
Each brand’s performance is tracked daily against a range of metrics, with our Recommend ranking measuring the percentage of a brand’s customers who would recommend it to a friend or colleague.
Unrivaled agency-specific insights
YouGov has over 15 years of agency resources. Ensure you win the pitches that matter, build brands and stand above your competitors, by exploring our latest agency insights below.
UAE consumers show strong trust in Japanese brands, low confidence in Indian and Chinese makes
[Event] Breakfast & insights: Understanding conscious consumerism
[Virtual Event] Election 2024: YouGov's final projection
UAE's Biggest Brand Movers: September 2024
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