Agency insights
Understand your audience better than your competitors with the freshest agency insights, enabling you to make smarter brand and marketing decisions.
The YouGov Recommend rankings 2024 are calculated using data from our flagship brand tracking tool, YouGov BrandIndex.
The platform gathers data from interviews with over 27 million registered panel members across 40 sectors and more than 55 countries.
Each brand’s performance is tracked daily against a range of metrics, with our Recommend ranking measuring the percentage of a brand’s customers who would recommend it to a friend or colleague.
Unrivaled agency-specific insights
YouGov has over 15 years of agency resources. Ensure you win the pitches that matter, build brands and stand above your competitors, by exploring our latest agency insights below.
Explore the YouGov Platform
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
Run your own research on the YouGov panel
Self-serve
Panel-powered survey builder
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Serviced
Fast-turnaround Omnibus and targeted Field & Tab
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
Custom Research
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more