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YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.
This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.
Unrivaled agency-specific insights
YouGov has over 15 years of agency resources. Ensure you win the pitches that matter, build brands and stand above your competitors, by exploring our latest agency insights below.
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Brands with the biggest Word-of-Mouth surge in APAC: June 2025
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UK Biggest Brand Movers - July 2025
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