Canada Advertisers of the Month for February: Scotiabank, Corona, Kit Kat

February’s top Canadian Advertisers of the Month are Scotiabank, Corona, and Kit Kat, each exhibiting significant increases in Ad Awareness as tracked by YouGov BrandIndex. Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks.

Scotiabank leads with a rise in Ad Awareness from 15.1% to 19.2%, an increase of 4.1 percentage points. This surge may be related to hockey-related promotions in association with Scotiabank Arena in Toronto, influencer partnerships, or their partnership with Scene+ points which now offer travel perks.

Corona follows with a 4.1 percentage point increase, rising from 15.8% to 19.9%. The brand underlines associations with exotic locales and relaxation on its social feeds, sometimes combining this with partnerships with Canadian influencers.  Corona’s marketing strategies often highlight a laid-back lifestyle, which may contribute to increased Ad Awareness during colder months.

Kit Kat rounds out the top three with a gain of 4.1 percentage points, increasing from 9.2% to 13.3%. Kit Kat keeps fans’ attention with a constant stream of new flavours, real and hypothetical. The candy bar brand also is known for video ads and “break like a champ” contest which gives contestants a chance to win tickets to the Stanley Cup final.

Read about January’s Advertisers of the Month.

Methodology: YouGov BrandIndex collects data on thousands of brands daily. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” Data is derived from surveys of Canadian adults aged 18 years and above, covering the period from January 26 to February 25, 2025. Ad Awareness scores are based on a four-week moving average, and changes are calculated by taking the difference between the highest and lowest scoring days within the period. Learn more about BrandIndex.