GB Christmas gifting report 2024

GB Christmas gifting report 2024

YouGov - November 15th, 2024

Who are Britain's biggest shoppers and what are they shopping for this Christmas?Download the report

88% of Brits celebrate Christmas, and more than half of those buy gifts for six or more people. Are they planning to scale back on their festive spending this year, and are they shopping online or in-person?

YouGov’s new GB Christmas gifting report 2024 profiles Brits who are shopping for Christmas gifts and looks back at some of the buzziest brands during Christmas last year.

Download the full report to understand:

How should brands market their gift options to be top-of-mind among Christmas shoppers?
What types of gift purchases are most popular, and how does this change based on age and parental status?
Who was a Christmas super spender in 2023, and who stuck to a budget?
When do most Christmas shoppers begin buying gifts, and are men or women more likely to wait until the last minute?

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