Finland’s Advertiser of the Month in January – Fiskars, Pepsi and Finnair

Fiskars saw the largest growth this month in terms of Ad Awareness in Finland, followed by Pepsi at number two and Finnair in third place. According to YouGov BrandIndex data, which tracks brand perception on a daily basis, these three brands saw the highest increase in Ad Awareness during Dezember.

The Ad Awareness question asks consumers if they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs lowest) for the month determines our Advertisers of the Month. 

Fiskar saw its Ad Awareness score rise by 9.5 percentage points, from 9.2% on Dezember 11th to 18.7% on Dezember 31st.

On second place is Pepsi which had an increase of 9.4 percentage points, from 14.3% on Dezember 1st to 23.7% on Dezember 28th. Ranking third on our list is Finnair which had an increase of 9.3 percentage points in Ad Awareness from 30.7% on Dezember 14th to 40.0% on Dezember 27th, 2024.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Finish adults aged 18+ between Dezember 1st and Dezember 31st, 2024. Learn more about BrandIndex.