Brands with the biggest Word of Mouth surge in India: January 2025
Shivanshi Shah - February 24th, 2025
In YouGov's monthly feature, we're showcasing the 10 brands that have achieved notable increases in Word of Mouth (WOM) metrics among Indian consumers.
The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.
In today’s digital world, a brand’s influence is measured by how much it’s talked about. People trust personal recommendations over ads, making word of mouth key to building loyalty and staying competitive. In this month’s feature, we have compared the performance of hundreds of brands from 1st to 31st January 2025 to investigate which brands have shown improvement in WOM scores.
According to the data, Sunfeast has claimed the top spot as India’s most talked about brand of January 2025. The brand has claimed the top spot with a change in WOM scores of 6.5. Bru, HP, Ching's and Maggi.
are the next four brands with positive movement in WOM scores.
Top 10 biggest Word of Mouth surge brands of India (January 2025)
Methodology:
'Brands with the biggest Word of Mouth surge' highlights top ten brands that experienced the highest increase in Word of Mouth exposure scores in India every month. The scores are based on responses to the question: ‘Which of the following brands have you talked about with friends and family in the past two weeks (whether in-person, online, or through social media)?’ The data was collected from surveys of adults aged 18 years and above residing in India between 1st and 31th January 2025. Word of Mouth scores were calculated using a four-week moving average, and the change in scores for each brand was determined by comparing the highest and lowest scoring days within that period.
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