Swedish Advertisers of the month in December: Amazon, Coca-Cola and Lidl

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Amazon registered the biggest increase in Advertising Awareness for November 2024 of all brands YouGov tracks in Sweden. The US-American, globally operating online retailer saw an uplift of 8.6 percentage points in the observation period, rising from 8.2% to 16.8%.

Coca-Cola follows with a 8.6 percentage point increase, moving from 19.3% to 27.9%. Lidl rounds out the top three with a gain of 8.5 percentage points, rising from 22.2% to 30.7%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Swedish adults aged 18+ between November 1st and November 30th, 2024. Learn more about BrandIndex.