Physical health tops 2025 New Year’s resolutions for Britons

A recent YouGov Self-serve survey of 1,000 adults in Great Britain reveals insights into New Year’s resolutions for 2025. According to the survey, 29% of respondents have set resolutions for the New Year.

Improving physical health is the most common resolution (66%). Women are slightly more likely than men to prioritise physical health with seven in 10 women choosing this goal (69%) compared six in 10 men (62%). Personal growth is another popular resolution selected by two-fifth of Britons (40%).

Financial goals are on the minds of one-third of adults (34%). Men are more likely to have financial goals than women (38% of men vs. 31% of women). Similarly, 34% of people aim to improve their mental well-being in 2025.

A quarter of Britons are looking to advance their careers or education (25%) while one-fifth of adults will be focusing on strengthening relationships (22%). Interestingly, men are almost twice as likely to focus on relationships as women, with 30% of men choosing this goal compared to 16% of women.

The survey also explored the products and services people plan to purchase or have already purchased to support their New Year’s resolutions. Among those who have set resolutions, one in five say they are investing in gym memberships or fitness studio programs (19%).

Fitness equipment or devices are on the shopping list for 17% of Britons. Some 14% are purchasing hobby-related equipment while 12% are planning to have subscribed to budgeting or financial management apps. One in 10 are opting for meal kits or healthy food delivery services (10%).

When asked about how long they typically stick to their New Year’s resolutions, 8% admit they give up within a month. About 26% stay committed for one to three months. Another 11% manage to stick to their resolutions for four to six months, and an equal 11% stay on track for more than six months. Notably, 26% of Britons say they stick to their resolutions all year long.

Methodology: YouGov polled 1000 British adults online on January 13, 2025. The survey was carried out through YouGov Surveys: Self-serve. Data is weighted by age, gender, education level, region, and social grade. The margin of error is 3% for the overall sample.