CES 2025: What tech are Brits excited about the most?

The Consumer Electronics Show (CES) is renowned for its annual showcase of cutting-edge technology and innovations. The 2025 event spanned five days, bringing future-forward ideas to the global stage. But how do Brits feel about these advancements? Here’s what the data reveals about their interests, familiarity with CES, and desire to explore this world of tech.

Which Tech Captures Brits' Attention?

We presented a selection of innovations showcased at CES 2025 to gauge British consumer interest. Here's how they responded:

• AI-Powered Washing Machine: Topping the list, 25% of Brits expressed strong interest in a machine that can wash, hang dry, and fold clothes. This technology particularly appealed across all age groups, with a notable skew toward practicality.
• Roll-Up Laptop Displays: Though futuristic, only 9% of Brits were "very interested" in laptops with expandable displays. The majority leaned toward being "fairly interested" (32%), highlighting curiosity but limited enthusiasm.

• Multi-Tasking Robot Vacuum: A robot vacuum equipped with an air purifier and pet monitoring features drew moderate interest. About 9% were "very interested," and 28% were "fairly interested," indicating potential for this innovation.
• Indoor Smart Garden: Self-cleaning and self-watering gardens with app integration appealed to 10% of Brits, but 37% were "not at all interested," marking this as one of the least favored options.
• Robot Companions for Kids: Robots designed for play and learning among children saw the least enthusiasm, with 59% being "not at all interested." This finding reflects a tepid response to robotics in everyday parenting.

Are Brits Familiar with CES?

CES might be a tech giant, but only 5% of Brits are "very familiar" with the event. The majority, a striking 72%, admitted they had "not heard about CES," with familiarity decreasing significantly among older groups:

• 18-34-year-olds: 9% familiarity, the highest across age brackets.
• 35-54-year-olds: 8% familiarity, with a substantial 69% unaware of CES.
• 55+ group: Only 1% familiarity, and a vast 80% unaware of CES.

These statistics indicate that despite its global prominence, CES remains relatively under the radar for British audiences.

Interest in Learning More About CES

While familiarity is low, interest in learning more about CES and its innovations shows potential:

• 8% of Brits are "very interested" in exploring CES technologies, and 32% are "fairly interested." This suggests room for growth in awareness campaigns targeting British consumers.
• Younger audiences, particularly 18-34-year-olds, showed slightly higher interest (10% "very interested") compared to older age groups.
• The 55+ demographic displayed the least engagement, with only 5% "very interested" and 29% "not at all interested."

Conclusion

The 2025 CES presented technologies with varying levels of appeal to British consumers. Practical solutions like AI-powered washing machines stood out, while futuristic concepts like robot companions received relatively limited enthusiasm. With a vast majority unfamiliar with CES, there is an opportunity for greater engagement to build awareness and excitement for this global tech event in the UK.

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