From Vitamin C, to hyaluronic acid, to clean beauty: what are the latest trends in skincare? With 52% of skincare consumers discovering new products through Instagram it's clear that the market is evolving fast.
YouGov's new skincare report explores the skincare priorities of Singaporeans in 2025, with a spotlight on those aged 18-29, how they discover new brands, and the brands coming out top.
Download the full report to understand: