[Webinar] Five tech-driven ad channels reshaping consumer engagement

In today’s rapidly evolving media landscape, which emerging ad channels should marketers be placing bets on? And how can brands avoid first-campaign pitfalls and drive genuine engagement and sales impact?

In this webinar, we’ll examine five tech-driven ad channels and delve into consumer insights that can help inform your strategy and set expectations for success. From in-game activations and the metaverse, to e-commerce and tapping into the creator economy, we’ll explore which consumers are engaging the most, what they are looking for, and how advertisers can strike the right balance. Join YouGov and a diverse panel of experts for a reality check on advertising effectiveness.

Meet the speakers

Ryan Gross, Head of Data Products, Client Services, YouGov

Ryan Gross is Head of Data Products, Client Services at YouGov. Since joining the company in 2014 his teams have helped brands, agencies, media owners, and investors leverage YouGov’s suite of data products for planning, strategy, activation, and tracking of campaigns. Prior to entering the market research field, he was a graduate of New York University and worked in experiential marketing for an FMCG company and advertising sales in tech. He is passionate about telling stories with data and finding unique ways to solve client challenges using YouGov’s deep well of syndicated data.

Ben Paro, Senior Sales Director, YouGov

Ben Paro is a Senior Sales Director at YouGov with over nine years of experience working with gaming, esports, and consumer technology companies. He has a deep understanding of market trends, challenges, and opportunities. Ben specializes in leveraging syndicated, passively tracked, and custom survey data to develop compelling sales and marketing narratives that drive business growth. He has collaborated with senior executives across various industries, including automotive, fashion, consumer packaged goods, sports, and entertainment. A frequent conference speaker, he shares data-driven insights on the future of media and entertainment.

Zach Hahn, EVP, Partnerships, Super League

Zach Hahn is a forward-thinking executive with a passion for digital marketing, media innovation, and partnership development. As EVP of Partnerships at Super League, he drives business growth across immersive platforms like Roblox, Minecraft, and Fortnite, integrating content, social engagement, and influencer marketing to create groundbreaking brand experiences. With a background at Sony, Disney, and Nielsen, he excels in crafting strategic sales solutions and measurable marketing campaigns for top brands across CPG, QSR, retail, finance, sports, media, and gaming.

Committed to helping brands navigate emerging platforms, Zach sees collaboration and education as essential to unlocking their full potential. He has built and led talented teams in content production, esports, digital streaming, and immersive gaming, fostering strong partnerships and driving innovation in the evolving media landscape.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

YouGov /Research Reality

For further information, visit yougov.com