Audience Data

Imagine your perfect campaign audience - then reach them

Plan and execute powerful campaigns with research-based audiences. Find your ideal target group, then push a model of it to your desired addressable channel or a wide range of buying platforms.

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Rapid self-service

Choose from a wide range of pre-built audiences for instant campaign activation, from continent-hopping travellers to vegan snackers.

Pre-scaled, regularly updated and built using data from YouGov Profiles – our industry-leading audience data intelligence tool – for segments including demographics, consumer behavior, lifestyle and attitudes.

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Granular custom audiences

Create exclusive, research-based audience segments to suit your campaign or brand needs, using syndicated YouGov data or your own bespoke research.

We create an accurate seed audience based on the definition you provide, then our tech partners create a precise lookalike for targeting across all addressable channels.

Two women and a man shopping for FMCG goods - a woman selecting a cosmetics bottle, a woman carrying bags of purchases, a man with a tote bag. Icons of shopping trolley, bank card and other images above them.

NEW FMCG shopping behaviour audiences

Following the acquisition of CPS GfK, YouGov now offers powerful new audience segments for online campaign activation.

Discover advanced consumer segment activation with unique, data-driven audiences based on real consumer shopping behavior of people in their daily lives - continuously measured. Unlock the power of our addressable audiences, seamlessly integrated into various DSPs, to improve targeting efficiency, optimize campaign performance and boost business results.

Combine online and offline to get the full FMCG picture:

Precisely reach segments defined by continuously measured purchase behavior data
Gain and activate buyers to increase market penetration
Go beyond demographics and interests, targeting based on actual business goals
High-quality household consumer panel data across 5 EU markets

Activate purchase-based audiences