Audience Data
Plan and execute powerful campaigns with research-based audiences. Find your ideal target group, then push a model of it to your desired addressable channel or a wide range of buying platforms.
Ready-to-buy
Choose from a wide range of pre-built audiences for instant campaign activation, from continent-hopping travellers to vegan snackers.
Pre-scaled, regularly updated and built using data from YouGov Profiles – our industry-leading audience data intelligence tool – for segments including demographics, consumer behavior, lifestyle and attitudes.
Granular custom audiences
Create exclusive, research-based audience segments to suit your campaign or brand needs, using syndicated YouGov data or your own bespoke research.
We provide scaled audiences based on the definition you request, the reach and precision you require and the addressable channels for are looking for.
NEW FMCG shopping behaviour audiences
Discover advanced consumer segment activation with unique, data-driven audiences based on real consumer shopping behavior of people in their daily lives - continuously measured. Unlock the power of our addressable audiences, seamlessly integrated into various DSPs, to improve targeting efficiency, optimize campaign performance and boost business results.
Combine online and offline to get the full FMCG picture:
- Precisely reach segments defined by continuously measured purchase behavior data
- Gain and activate buyers to increase market penetration
- Go beyond demographics and interests, targeting based on actual business goals
- High-quality household consumer panel data across 5 EU markets
Research-based audiences for effective activation
Addressable
Target accurate, research-based seed audiences on addressable channels and platforms including social, display and TV
Unique
Research-based approach to targeting lets advertisers develop audiences that would have not been possible before
Customizable
Segments can be based on individual campaign or brand specific needs
Exclusive
Custom segments crafted exclusively for your brand or agency
Integrated
Using single-source data mitigates waste when translating strategic audiences into media target groups
Privacy compliant
GDPR compliant and consent based on the IAB’s Transparency and Consent Framework
Enabled with partnerships
YouGov Audience Data is enabled through a range of partnerships in each market. We work alongside open marketplace tech companies, and direct integrations with media agencies and media owners for audience extension and activation.
Available across UK, US, mainland Europe, APAC. Contact us to find out if we are integrated with your agency stack.
Eyeota | semasio | adform | LiveRamp | Acxiom
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