Audience Data

Imagine your perfect campaign audience - then reach them

Plan and execute powerful campaigns with research-based audiences. Find your ideal target group, then push a model of it to your desired addressable channel or a wide range of buying platforms.

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Ready-to-buy

Choose from a wide range of pre-built audiences for instant campaign activation, from continent-hopping travellers to vegan snackers.

Pre-scaled, regularly updated and built using data from YouGov Profiles – our industry-leading audience data intelligence tool – for segments including demographics, consumer behavior, lifestyle and attitudes.

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Granular custom audiences

Create exclusive, research-based audience segments to suit your campaign or brand needs, using syndicated YouGov data or your own bespoke research.

We provide scaled audiences based on the definition you request, the reach and precision you require and the addressable channels for are looking for.

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Shopper Audience Activation

Activate purchased-based audiences for better campaign effectiveness and efficiency

FMCG shopping behaviour audience: reach your ideal shopper audience with more precision.

Discover advanced consumer segment activation with unique, data-driven audiences built on real consumer shopping behavior of people in their daily lives - continuously measured. Unlock the power of our addressable audiences, seamlessly integrated into various DSPs, to enhance targeting precision, optimize campaign performance and boost business results.

Turn your shopper insights into addressable audiences:

Precisely reach segments defined by continuously measured offline purchase behavior data to enhace online media campaigns
Define target audiences on business goals, like penetration growth or increase of purchase frequency
Target more precisely – leverage efficiencies

Activate purchase-based audiences