Audience Data

Imagine your perfect campaign audience - then reach them

Plan and execute powerful campaigns with research-based audiences. Find your ideal target group, then push a model of it to your desired addressable channel or a wide range of buying platforms.

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Rapid self-service

Choose from a wide range of pre-built audiences for instant campaign activation, from continent-hopping travellers to vegan snackers.

Pre-scaled, regularly updated and built using data from YouGov Profiles our industry-leading audience data intelligence tool – for segments including demographics, consumer behavior, lifestyle and attitudes.

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Granular custom audiences

Create exclusive, research-based audience segments to suit your campaign or brand needs, using syndicated YouGov data or your own bespoke research.

We create an accurate seed audience based on the definition you provide, then our tech partners create a precise lookalike for targeting across all addressable channels.

Two women and a man shopping for FMCG goods - a woman selecting a cosmetics bottle, a woman carrying bags of purchases, a man with a tote bag. Icons of shopping trolley, bank card and other images above them.

NEW FMCG shopping basket data

Following the acquisition of CPS GfK, YouGov now offers powerful new audiences for interest-based advertising.​

Discover advanced consumer segment activation with unique, data-driven audiences based on real consumer shopping behavior. Addressable audiences integrate into multiple DSPs to improve targeting efficiency, enhance media metrics, and drive business outcomes.​

Link FMCG online and offline:

  • Precisely reach segments defined by purchase behavior data​
  • Gain and activate buyers to increase market penetration​
  • Target audiences accurately based on business goals​
  • High-quality household consumer panel data across 5 EU markets

Research-based audiences for effective activation


Target accurate, research-based seed audiences on addressable channels and platforms including social, display and TV


Research-based approach to targeting lets advertisers develop audiences that would have not been possible before


Segments can be based on individual campaign or brand specific needs


Custom segments crafted exclusively for your brand or agency


Using single-source data mitigates waste when translating strategic audiences into media target groups

Privacy compliant

GDPR compliant and consent based on the IAB’s Transparency and Consent Framework


Enabled with partnerships

YouGov Audience Data is enabled through a range of partnerships in each market. We work alongside open marketplace tech companies, and direct integrations with media agencies and media owners for audience extension and activation.

Available across UK, US, mainland Europe, APAC. Contact us to find out if we are integrated with your agency stack.

Eyeota | semasio | adform | LiveRamp | Acxiom

Solutions & Products

Explore our connected living data solutions