Mapping the mindset: Parents in the market for insurance
Carmen Yew - March 12th, 2025
Parents have a lot on their plate — balancing family, finances, and the future. When it comes to insurance, they want the best protection for their loved ones, but how do they decide what to buy?
Our latest infographic, Mapping the Mindset: Parents in the Market for Insurance, reveals essential insights to help you understand their motivations, behaviors, and brand preferences. The study was conducted in Singapore and Hong Kong.
Who are they?
"Parents looking to buy insurance in the next 12 months" refers to individuals who are parents or guardians of children, whether their kids are younger or older than 18 AND who are either likely or very likely to purchase insurance within the next year.
What’s inside?
- Who these parents are – key demographics
- What drives their insurance decisions
- Do they compare prices and research financial products?
- Top 5 insurance brands they consider
- Top 5 social networks and on-demand services they use
Get the insights you need to connect with parents making insurance decisions today!