Trust or trepidation: Attitudes to AI in media

Generative AI is reshaping marketing and media landscapes, but how do Brits really feel about it? Discover the latest insights, including why 86% of Brits believe it's important to disclose AI usage and why 7 in 10 Brits do not believe there are enough regulations for AI-generated content and news.

In YouGov's latest report, we delve into British consumers’ real sentiments towards AI-generated content. From concerns about misinformation to the potential for increased efficiency, this report provides a comprehensive look at perceptions of AI in brand marketing, content and media.

Download the full report to understand:

• What are Brits’ top concerns about generative AI?
• Why 86% of Brits believe it's important to disclose AI usage.
• Do Brits trust AI-generated news?
• How do British attitudes to AI vary across the generations, from Baby Boomers to Gen Z? Which generation is least trusting?
• How do British views compare with global audiences? Discover which countries trust AI the most and least.