Trust or trepidation: Attitudes to AI in media

Trust or trepidation: Attitudes to AI in media

YouGov - February 27th, 2025

Are Brits ready to embrace AI in 2025?Download report

Generative AI is reshaping marketing and media landscapes, but how do Brits really feel about it? Discover the latest insights, including why 86% of Brits believe it's important to disclose AI usage and why 7 in 10 Brits do not believe there are enough regulations for AI-generated content and news.

In YouGov's latest report, we delve into British consumers’ real sentiments towards AI-generated content. From concerns about misinformation to the potential for increased efficiency, this report provides a comprehensive look at perceptions of AI in brand marketing, content and media.

Download the full report to understand:

What are Brits’ top concerns about generative AI?
Why 86% of Brits believe it's important to disclose AI usage.
Do Brits trust AI-generated news?
How do British attitudes to AI vary across the generations, from Baby Boomers to Gen Z? Which generation is least trusting?
How do British views compare with global audiences? Discover which countries trust AI the most and least.

Download report Talk to a researcher

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