US international visitor outlook 2025

As the new US presidential administration continues to reshape global perceptions of America, how is international interest in visiting the U.S. evolving?

Combining insights from several waves of multi-market surveys with syndicated data from YouGov’s DestinationIndex and Global Travel Profiles tools, this analysis uncovers how global sentiment shifts could impact US tourism

Initially presented to the Travel & Tourism Research Assocation (TTRA) in late February 2025, the report analyzes 28 international markets, with a deep focus on Great Britain, Canada, and Mexico.

Download the report to understand:

• Which countries are more and less likely to have international travelers visit the United States in 2025?
• What is the demographic profile of the new international visitor to the US?
• Where are the biggest gaps between general public opinion and visit intent among international travelers?
• How much, if at all, have recent events shifted travel intent among America’s neighbors in Canada and Mexico?