As the new US presidential administration continues to reshape global perceptions of America, how is international interest in visiting the U.S. evolving?
Combining insights from several waves of multi-market surveys with syndicated data from YouGov’s DestinationIndex and Global Travel Profiles tools, this analysis uncovers how global sentiment shifts could impact US tourism
Initially presented to the Travel & Tourism Research Assocation (TTRA) in late February 2025, the report analyzes 28 international markets, with a deep focus on Great Britain, Canada, and Mexico.
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