AU Christmas gifting trend report 2024

AU Christmas gifting trend report 2024

YouGov - November 26th, 2024

Who are Australia's biggest shoppers and what are they shopping for this Christmas?Download the report

80% of Aussies celebrate Christmas, and more than 4 in 10 of those buy gifts for 6 or more people. Are they planning to scale back on their festive spending this year, and are they shopping online or in-person?

YouGov’s new AU Christmas gifting report 2024 profiles Australians who are shopping for Christmas gifts and looks back at some of the buzziest brands during Christmas last year.

Download the full report to understand:

How should brands market their gift options to be top-of-mind among Christmas shoppers?
What types of gift purchases are most popular, and how does this change based on age and parental status?
When do most Christmas shoppers begin buying gifts, and are men or women more likely to wait until the last minute?
Which brands generated the most buzz during the holiday season last year?

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