/Research Reality
Constantly evolving, connected data
Reality has a way of constantly surprising us – it’s ever changing, always current, and connected in surprising ways. So, what does it take to understand it?
It takes accurate data from real, engaged people in our member community. It takes amazing AI and tech to breathe life into those insights. And it takes experts who turn raw numbers into real understanding.
The most accurate data
YouGov provides unparalleled levels of data accuracy. This provides you the highest quality insights, grounding your research in reality; so, you can make more impactful decisions and outperform your competition.
- Millions of highly engaged members
- 55 markets worldwide
- 18 million shopping trips
- Interconnected data
If you'd like to learn more about data quality, take a look at our white paper here.
The most engaged panel
Our approach to our panel members keeps them more engaged, being motivated by more than just rewards, to give us true reflections of their real-life opinions, behaviors and experiences.
- Nurturing, ever-evolving approach
- Members feel valued and rewarded
- 10% lower dropout rate
The most pioneering technology
Our approach to technology is geared towards ensuring accurate insights and data are delivered to clients and stakeholders, without damaging or influencing the integrity of our members’ real opinions and experiences.
- State-of-the-art tech
- Efficient data collection and analysis
- Powerful client dashboards
- Human verified AI insights
The most trusted experts
Our team of trusted experts supports the full-lifecycle of reality-powered research and quality reporting. From member recruitment and management, through product development, to delivering unique, industry-beating insights, our team ensures you have access to our members’ realities, to support your growth and outmaneuver your competitors.
- Engrained research expertise
- Expertise across industries
- A partnership approach to custom research
Solutions & Products
Explore our connected data solutions
Identify and understand target audiences
Accurately identify audiences to plan targeted outreach.
Track brands and campaigns
Analyze changes over time, in real time.
Surveys & research
Fast surveys and in-depth research to discover what your audience thinks.
Activate
Optimize your advertising with precision data.
Identify and understand target audiences
Accurately identify audiences to plan targeted outreach.
Track brands and campaigns
Analyze changes over time, in real time.
Surveys & research
Fast surveys and in-depth research to discover what your audience thinks.
Activate
Optimize your advertising with precision data.