Industry-specific brand tracking

Brand tracking designed by sector experts

Our industry-specific brand tracking platform combines brand, audience and category-level data, giving you a holistic view of your brand and the wider market.

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Partner with the industry leader in brand tracking

YouGov’s trusted solutions help the world’s top brands, media owners, and agencies make smarter decisions every day.

Our proprietary panel is the largest, most representative, and most connected in the market, delivering reliable insights that power our best-in-class brand tracking.

Watch the demo of our industry-specific brand tracking tool to see just how simple it is to analyze brand performance, industry trends, and consumer insights - all in one place.

A complete market perspective

360-degree view

Connect brand, audience, and sector data for clear insights across the marketplace, driven by industry-leading panel data.

Spot & act on opportunities first

Analyze today, pre-empt tomorrow. With trending data at your fingertips, you can quickly identify and capitalize on emerging opportunities.

Access insights faster

Reduce training time and quickly find the insights you need. Our intuitive dashboard makes it simple, whether you're a data expert or new to analytics.

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Elevate your marketing strategy

Make better brand and marketing decisions

Drive stronger ROI with insights that help you track consumer preferences, understand audience behaviors, and anticipate market shifts.

Adapt quickly and stay competitive

Monitor how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.

Benchmark against competitors

Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.

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Connected data

YouGov CategoryView is part of our ever-growing source of constantly evolving, connected intelligence.

Build sector-specific market intelligence with YouGov CategoryView, then connect to YouGov's other solutions for a full view of your audience; Plan your strategy, Explore online behavior, Activate campaigns and more.

Build your brand

Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.

Competitive edge

Stay ahead of your competitors with a comprehensive view of how your sector is evolving, enhancing your brand’s market positioning.

Interactive dashboard

Our user-friendly dashboard facilitates easy cross-tabulation and filtering by key metrics and demographics.

“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

- Dan Urban, Vice President of Ad Sales Research, FOX Sports

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