CategoryView

360-degree view.

Connect brand, audience, and sector data for clear insights across the marketplace, driven by industry-leading panel data.

Be ready to react.

Stay ahead by understanding and monitoring market trends, shifts, and patterns, so that you can make informed decisions about your brand and with confidence.

One-stop-shop.

Access the data you need, all in one place. Our dashboard is designed to be user-friendly, making it easier than ever to monitor the trends that matter most.

Audience intelligence: Identify unique customer characteristics. Uncover how prospective customer preferences change over time.

Industry trends: Track the latest industry insights and spot opportunities for growth.

Category penetration analysis: Understand market entry and growth potential.

Competitor benchmarking: Evaluate brand performance against competitors.

Brand and marketing performance: Monitor brand visibility, perceptions, and media spend effectiveness.

YouGov CategoryView is part of our ever-growing source of constantly evolving, connected intelligence. We call it living data.

Build sector-specific market intelligence with YouGov CategoryView, then connect to YouGov's other solutions for a full view of your audience; Plan your strategy, Explore online behavior, Activate campaigns and more.