CategoryView
YouGov CategoryView combines brand, audience and sector data, giving you a holistic view of your brand and the wider market.
A complete market perspective
360-degree view
Connect brand, audience, and sector data for clear insights across the marketplace, driven by industry-leading panel data.
Spot & act on opportunities first
Analyze today, pre-empt tomorrow. With trending data at your fingertips, you can quickly identify and capitalize on emerging opportunities.
Access insights faster
Reduce training time and quickly find the insights you need. Our intuitive dashboard makes it simple, whether you're a data expert or new to analytics.
Elevate your marketing strategy
Make better brand and marketing decisions
Drive stronger ROI with insights that help you track consumer preferences, understand audience behaviors, and anticipate market shifts.
Adapt quickly and stay competitive
Track how consumer behavior and market trends evolve over time to stay ahead in a rapidly changing market.
Benchmark against competitors
Track brand visibility, perception, and the effectiveness of your campaigns against competitors to maximize your marketing efforts.
Explore living data
YouGov CategoryView is part of our ever-growing source of constantly evolving, connected intelligence. We call it living data.
Build sector-specific market intelligence with YouGov CategoryView, then connect to YouGov's other solutions for a full view of your audience; Plan your strategy, Explore online behavior, Activate campaigns and more.
Enhance your market intelligence
Build your brand
Use our sector-specific insights to pinpoint potential customers and refine your marketing strategies.
Competitive edge
Stay ahead of your competitors with a comprehensive view of how your sector is evolving, enhancing your brand’s market positioning.
Interactive dashboard
Our user-friendly dashboard facilitates easy cross-tabulation and filtering by key metrics and demographics.
Discover more for your sector
Powerful market intelligence, combining brand, audience, and sector-specific insights.