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Global Media Whitepaper 2022: The global media landscape – what does the future hold?

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What does the future hold for the global media?

Discover changes in media consumption, attitudes to sustainability and media loyalty challenges across global markets

Understanding how media behaviour has changed during the last 12 months and what the future media landscape might look like in the year ahead is the key focus for this year’s report. Investigating which media activities consumers are planning to stick with, and which they expect to do more of, will help guide marketers and advertisers in connecting with global audiences in the future.

This report also explores attitudes to sustainability in advertising, and the potential measures that companies could implement when it comes to reducing CO2 emissions in advertising.

The study uses YouGov Living Data with an emphasis on GB and the USA.