Finland's strongest brands in 2023

Fazer is back as Finland´s strongest brand in terms of overall image, while MobilePay is again the most improved brand in 2023

In 2023's ranking, the top 3 have not changed from 2022. Fazer retains its 1st place with 61.5 while Fiskars with 60.9 stays in 2nd place. Valio with a score of 56.3 comes 3rd.

MobilePay has improved its overall image again and ends up as the year's “biggest climber” in Finland. Rainbow and Facebook both improved strongly and end up also made it i to the top 3.

Download the ranking and see if your or your competitors' brands are included and where in the top 10 lists.

Methodology

The brands in YouGov Global Best Brand Rankings were ranked based on the Index score, which measures overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend, and Reputation from hundreds of thousands of surveys from January 1 to December 31, 2023.

The Best Brand Improvers charts rank the brands with the highest increase in Index scores, comparing scores from January 1 to December 31, 2023, to the previous 12-month period.

All Index scores listed have been rounded to a single decimal place; however, we have used additional precision to assign ranks. All brands have been tracked for at least 18 months to appear in the Improvers tables.