Ahead of the Games: US Summer Olympics Report 2024

How are Americans planning to follow with the upcoming Summer Olympic Games?

In YouGov’s latest report, we compare America’s interest in the Games against 11 key international markets, exploring demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated Olympic sports.

Download the report to understand:

• Who in the US is most likely tune in for the 2024 Summer Olympic Games?
• How much more or less are Americans interested in the Olympics than citizens in other countries?
• What sports are the most Americans planning to watch, and how will they follow along?
• Which sponsor brand do Americans most associate with the Olympics?

Please note Olympic trademarks and/or copyrighted material used in this report are owned by the IOC. YouGov does not claim any commercial association with the IOC or the Olympic Games.