How are Americans planning to follow with the upcoming Summer Olympic Games?
In YouGov’s latest report, we compare America’s interest in the Games against 11 key international markets, exploring demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated Olympic sports.
Download the report to understand:
Please note Olympic trademarks and/or copyrighted material used in this report are owned by the IOC. YouGov does not claim any commercial association with the IOC or the Olympic Games.