January 11th, 2024, YouGov
What’s powering smart home adoption in 2024?Download report
Alongside the initial adoption of voice-controlled speakers, American consumers are now embracing smart home technology for two main reasons: to provide advanced security features and to efficiently manage their homes’ appliances from a distance.
Download YouGov’s US Smart Home Report 2024 to understand:
- How has smart home technology adoption progressed since 2020?
- What do different age groups view as the benefits of technology? What are the divergent barriers to entry across generations?
- Who’s in-market for new smart home technology in 2024?
- How should advertisers reach and engage Americans interested in smart home technology, and which smart speaker and appliance brands are smart home buyers most considering?