Pining for Pinners: US Pinterest Report 2024
March 13th, 2024, YouGov

Pining for Pinners: US Pinterest Report 2024

Who are Pinners, and how can brands best engage with them?Download now

Pinterest users prove to be highly engaged, aspirational, and evolving

The popularity of Pinterest remains strong, with nearly one in six Americans using the platform weekly, a 14% increase from 2020. These ‘Pinners’ – as they are often referenced – are much more engaged with brands than the general population across a multitude of industries.

Utilizing YouGov Profiles data, the US Pinterest users report uncovers their demographics, passions, and attitudes about advertising, before dissecting four distinct groups of Pinners: Home improvement Pinners, Pinners who cook from scratch, beauty pinners, and car buyer pinners.

This report also highlights the brands that Pinners have their eyes on across CPG, fashion, tech, and more.

Download the report to learn:

  • How has Pinterest’s membership evolved since 2020?
  • What are Pinners planning to purchase in the future?
  • How have Americans’ diverse interests and hobbies coalesced around the platform, and what do marketers need to know about each group?
  • Which brands are over-indexing with Pinterest users when compared to the general population?