whitepaper
What you'll discover:
Product placement, the term relating to the deliberate and paid-for inclusion of branding into a work of media, has seen continued explosive growth over the course of the last decade.
While the appetite for product placement deals is both large and growing, it has remained unclear just how popular product placement is with the audiences that experience them.
This brand-new white paper explores YouGov Custom Research conducted in the United States and United Kingdom, examining consumers’ attitudes to product placement – and their journey from awareness, to perception, consideration, and support.