Brand and campaign tracking

Track all the brand health metrics you need across every stage of the marketing funnel. Know exactly what the world thinks about your brand, in unrivaled depth, at any given moment.

Benchmark your success using both the very latest intelligence and historical data to identify long-term trends. Track daily changes in brand perception to understand the impact of your campaigns. React quickly to short-term brand health changes and make the right long-term strategic decisions with daily data on metrics that matter.

Discover what people are saying about your brand in real-time, with a 360 ̊ view of online sentiment using our advanced social listening capabilities.

Understand how to optimize your campaigns, sponsorship and content, tracking more than 46 digital sources in over 40 markets, enabling insights into online engagement, opinion and brand affinities.

Understand what drives brand reputation and loyalty with key metrics: customer experience, brand image, brand values and more.

Learn how to increase advocacy and brand loyalty with in-depth intelligence on customer satisfaction scores. From bespoke custom projects to templated research across the consumer journey, get actionable insights to optimize customer satisfaction and reduce churn.

YouGov CategoryView combines brand and audience data with sector-specific insights, providing a comprehensive understanding of how macro sector trends and consumer behavior are changing over time.

Insights delivered in monthly datasets help you track essential brand metrics for your brand and competitors throughout the purchase funnel, along with detailed consumer habits, market trends and purchase consideration factors.