YouGov Whitepaper
With 50% of respondents telling us that their disposable income has decreased in the last 12 months, we take a deep-dive to understand how different markets and demographics are dealing with the financial pressures using our Discretionary Spend Index.
YouGov’s latest global report explores:
This report was fuelled by over 19,500 respondents across 18 markets. The study also pulls on data from our flagship audience intelligence and brand tracking products, YouGov Profiles & YouGov BrandIndex.
To conduct your own research with YouGov discover YouGov Surveys - supported and self-service research solutions, for market-leading research data you can trust.