US Black Friday & Cyber Monday report 2024

US Black Friday & Cyber Monday report 2024

YouGov - October 1st, 2024

What’s top on America’s Black Friday shopping list?Download report

More than a third of Americans plan to take part in Black Friday and Cyber Monday sales this year. What are they looking to purchase, and how can advertisers reach them?

YouGov’s new US Black Friday & Cyber Monday report 2024 profiles Black Friday and Cyber Monday shoppers and looks back at the 10 buzziest brands from last year's mega sale events.

Download the full report to understand:

Which product categories will men, women, and different age groups shop for?
How much money do Americans typically spend on Black Friday and Cyber Monday?
What’s motivating shoppers to take advantage of Black Friday and Cyber Monday sales?
Who were last year’s Black Friday or Cyber Monday shoppers, and which brands excited them most?

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