August 28th, 2023, YouGov
More than 36% of Americans play at least an hour of video games on a console or computer every week, as of August 2023. Within this group of regular gamers, 62% say they “don’t mind paying more for products that are good for the environment.”
This growing constituent of Green Gamers have more disposable income than the average American, listen to podcasts and trust sponsors of their favorite esports teams and players.
Download YouGov’s Green Gamers Report to learn:
- Which video gamers are willing to pay more for sustainability?
- What games and genres do they like to play most?
- How should brands communicate their values to Green Gamers?