Understanding the rural-city divide in AmericaDownload report
Nearly 2 in 3 rural Americans (64%) think advertisers do not understand them. So, who are rural Americans, how exactly do they differ from city dwellers, and what should advertisers know to better connect with them?
Drawing on data from YouGov Profiles and custom YouGov Surveys research, this report explores the demographic, psychographic, and behavioral differences between rural and city dwellers in America.
Download YouGov’s new report to understand:
Who comprises rural and urban America, and how large is each group?
How do both groups expect their financial situations to change in the next 12 months?
What’s the path-to-purchase for rural and city-based Americans in an ecommerce world?
How do both groups consume media?
Which brands are winning rural- and city-based Americans across alcohol, automotive, food, tech, media, retail, and more?