YouGov bank and payment system considered rankings 2022

Following a tough year financially for many around the globe, brands have had to work even harder to stand out to consumers; understanding who is in contention, and who's up or down, has never been more important.

With our latest report, discover which banks and payment systems are the most considered by consumers in 30+ markets. 

This year we have chosen to compare brands by our ‘consideration’ metric. In this metric people are asked, “when you are in the market next to make a purchase, which brands would you consider?” providing us with an insight into which brands consumers are contemplating trusting with their money.

YouGov publishes brand rankings yearly based on the data from our always-on brand tracker, YouGov BrandIndex.  Financial Services brands are tracked daily around the world, enabling us to consistently and accurately measure consumer attitudes towards those brands.