US bipartisan brands report 2024

US bipartisan brands report 2024

YouGov - September 3rd, 2024

What are America’s most bipartisan (and partisan) brands?Download rankings

As America approaches the tail end of a tense election season, the brands we buy, the airlines we fly, and the cars we drive have become politicized. This election cycle has seen Bud Light struggle through the impacts of polarization, and other brands like Diet Mountain Dew almost drawn into the fray.

Based on surveys of more than 360,000 Americans over the past 12 months, this report seeks to identify which brands fall squarely on each side of the political spectrum, and which have succeeded in the difficult task of finding bipartisan support.

We also examine which industries are most at risk of feeling the impacts of polarization.

Download the US bipartisan brands report 2024 to learn:

How do conservatives and liberals differ in their attitudes towards brands?
What industries are the most likely to have polarized brands, and how polarized are they?
Which brands are most conservative, and which are most liberal?
What attitudes and brands do Americans agree on?

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