The rise of sparkling soft drinks as Lunar New Year favorites

As Lunar New Year festivities approach, one surprising trend is bubbling to the surface - the rising popularity of sparkling soft drinks (SSD). A recent study revealed that 42% of consumers in Singapore and Hong Kong are more likely to purchase these fizzy beverages during this celebratory period. But what's driving this bubbly shift?

Find out in our latest infographic:

• Demand for SSDs during Lunar New Year
• How close to the festive season do consumers make their purchase?
• Where do consumers purchase SSDs from?
• Occasions to purchase during Lunar New Year
• Most important factors in selecting a brand to purchase
• Preferred promotions and likelihood of purchase with exposure to marketing campaigns