A greater proportion of high-income consumers (44% vs. 35% global population) say travel has become more important to them post-pandemic. In isolation, in fact, that proportion rises to 54% among affluents aged 18-34.
With affluents – and specifically younger affluents who will shape the future of the industry - indicating that travel is firmly on the agenda, how can brands secure favor with this lucrative segment?
YouGov’s new global report gets under the skin of high-end travel helping travel & tourism organizations to do just that.
The report uncovers: