The UAE Media Morph: 2024 trend report

The UAE Media Morph: 2024 trend report

Shivanshi Shah - March 6th, 2024

How has media consumption recently shifted in the UAE?Download report

The media consumption habits of the UAE residents have shifted dramatically - in last couple of years. The evidence is clear as according to YouGov’s latest report ‘The 2024 Media Morph’, 44% of the UAE’s Gen Z say that ‘live TV’ is a thing of the past (vs 38% of the general population).

Drawing on YouGov Profiles, our 2024 media trends report offers a data-rich account of these changes, providing professionals at brands and agencies with new insights to inform their media mix, messaging and boost their marketing and PR strategies.

Download YouGov’s new report to learn:

UAE residents trust in news organizations
Top news sources across generations
Preference for online news content
Insights into their internet and social media activities
Top messaging apps used
Audio and video streaming behavior
Spotlight: Gen Z’s media attitudes & preferences

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