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The media consumption habits of Americans have shifted dramatically in the past five years. Drawing on YouGov Profiles, our 2024 media trends report offers a data-rich account of these changes, providing media buying professionals at brands and agencies with new insights to inform their media mix, messaging and more.
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Product placement effectiveness 2024: YouGov x BENlabs report
US bettor research report 2024
The US luxury boom 2024
Brand boycotters 2024
India's Biggest Brand Movers: March 2024
KSA's Biggest Brand Movers: March 2024
UAE's Biggest Brand Movers: March 2024
US rural vs city representation report 2024
Escaping the bustle: Exploring the Singaporean wellness traveler in 2024
Frequency, tactics, and solutions for financial scams in New Zealand
India media morph: 2024 trend report
YouGov Australia Ad Rankings 2024
The 2024 media morph in Thailand
Unlock the secrets of QRIS in Indonesia
KSA's Biggest Brand Movers: February 2024
UAE's Biggest Brand Movers: February 2024
Finland's strongest brands in 2023
Sweden's strongest brands in 2023
US retail rankings report 2024
YouGov APAC Best Brand Rankings 2024 - Part 2
Jet-setting for Eid 2024
Pining for Pinners: US Pinterest Report 2024
India's Biggest Brand Movers: February 2024
Canada best brand rankings 2024
YouGov APAC sparkling soft drinks rankings
The UAE Media Morph: 2024 trend report
Beyond the binge: Unveiling the habits, attitudes, and lives of APAC's streaming customers
US Healthy Snackers Report 2024
Elevating Elegance: Unveiling the Pinnacle of Luxury Retail in Hong Kong
YouGov APAC Best Brand Rankings 2024
Indian cricket fandom report 2024
The rise of sparkling soft drinks as Lunar New Year favorites
Rankings: Coca-Cola in APAC's sparkling soft drinks scene
Super Bowl 2024 advertising effectiveness report
Guide to 2024 Ramadan shopping insights
India's Biggest Brand Movers: January 2024
KSA's Biggest Brand Movers: January 2024
UAE's Biggest Brand Movers: January 2024
APAC Biggest Brand Movers – January 2024
Consumer segmentation: The not-so-united states of sustainability
In the paint: Inside the NBA’s vibrant following
Singapore Insurance Brand Equity Rankings
Thailand Packaged Food Brand Equity Rankings 2023
Profile Peek: UAE’s aspiring homeowners and sellers
Singapore Payment Providers Brand Equity Rankings
Hong Kong Virtual Banks Brand Equity Rankings
YouGov Global Sports Rankings: The world's buzziest sports events- ranked
MENA best brand rankings 2024
India best brand rankings 2024
India’s credit landscape 2024
US Best Brand Rankings 2024
The US Media Morph: 2024 trend report
US consumer finance outlook, attitudes across the political divide
Connecting with Smart Home Adopters: 2024 US Trend Report
Reaching Redditors Report: Inside the hivemind
US Black Friday Report 2023
Should Tesla try a little advertising? Insights for Elon’s next ad campaign
Global Gambling Report 2023
Faceoff: Unmasking the differences between NHL fans in the US and Canada
US Grocery Report 2023: Shopping Aisle Rivals
Next Fan Up: Inside the next generation of NFL fans
Buy Now, Pay Later, Credit Never?
US Green Gamers Report 2023
The Podheads: US Audience Profile & Brand Rankings 2023
Global gaming & esports white paper 2023: Reaching gamers - everywhere
Sport white paper 2023: The global sports media landscape
UK charity rankings 2023
Financial outlook 2023: Navigating the storm
TikTok, All Grown Up: An Audience Analysis & Brand Rankings
Global car brand rankings 2023
Global FMCG/CPG & retail whitepaper 2023
Global travel & tourism white paper 2023: Luxury travel post-pandemic
YouGov FMCG/CPG rankings 2023
Consumer electronics: safety and sustainability in 2023
YouGov global sport rankings 2023: The world's buzziest sports events - ranked
2023 Super Bowl advertising effectiveness report
YouGov telco report 2022: Discovering loyalty in telco – a global perspective
Global media white paper 2022: The global media landscape – what does the future hold?
YouGov bank and payment system considered rankings 2022
Branding Together: America's Most Bipartisan Fast Food & Alcohol
Global gambling 2022: The consumer view in the gambling debate
Global best brand rankings 2022
YouGov auto report 2022: The road ahead for future car buying
YouGov travel & tourism rankings 2022: Travel brands through the eyes of responsible travelers
YouGov's the future of financial services report 2022
UK: Top 10 recommend rankings 2022
FMCG & retail report 2022: The path to purchase for global seasonal events
Global sports 2022: Uncovering the socially responsible sports fan
Global media outlook report 2022
YouGov’s travel & tourism report 2022: Youth of today, travel of tomorrow
Product placement white paper 2021
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