YouGov FMCG/CPG rankings 2023

Find out which FMCG/CPG brands – across foods, beverages, and personal care - consumers consider highest, and discover which brands have seen the highest change in score year on year.

An unexpectedly sharp economic slowdown coupled with accelerating global inflation set the stage for an on-going cost-of-living crisis in 2022 forcing consumers to adapt their shopping behaviors. Consumer reactions towards brand involvement in socio-political issues along with a growing number of eco-conscious shoppers has also impacted how people around the world feel about brands.

Utilizing data from always-on brand tracker, YouGov BrandIndex, and created against the backdrop of these factors YouGov’s 2023 FMCG/CPG rankings report reveals the most considered food, beverage, and personal care brands around the world.

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