February 9th, 2024, YouGov
The sports landscape witnessed remarkable growth last year, with overall Buzz gravitating toward a handful of events that hadn’t previously seen such attention on a global scale.
YouGov Sport’s annual Buzz Report makes its return for 2024. As you’ve come to expect from last year’s report, the 2024 edition includes data we have collected on teams, leagues and events from around the globe. We identify the world’s top-ranked Sports events across eleven international markets, and reveal which sports properties have seen the highest change in score year on year.
Our data
The data included throughout the report comes from one of YouGov Sport’s signature capabilities, SportsIndex.
SportsIndex operates across the world, tracking 200 key domestic and international properties across 30 sports. Twenty-one properties are tracked in every single market. This tool gives our clients the capability to do everything from measuring the effect of yesterday’s news headlines to establishing a season-on-season trend stretching back years. And because it operates internationally, users can track and compare properties across the world.
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