October 10th, 2023, YouGov
As the world deals with higher inflation and interest rates amid the continued recovery from COVID-19’s impact, YouGov has examined the current state of gambling attitudes and activities across the globe.
Set against the backdrop of an ever-changing landscape of gambling legislation, this report focuses on the North American market but benchmarks gambling behaviors from 23 countries. The findings underscore an emergence of younger gamblers in the US, whose views differ from the traditional bettor.
We also note the widespread public concern surrounding the industry which must be carefully considered, especially in North America as online markets move into their next stages of development.