March 10th, 2023, Clifton Mark
What shows and movies are Britons excited about right now? The chart below shows the ten most in-demand titles for the two weeks from February 20-March 5. The data comes from YouGov Signal, a social listening tool that tracks the performance of TV programs, movies and brands. Appetite Score is a value from 0-100 and measures the demand for given titles by combining web searches and Wikipedia lookups. Here are the ones with the highest peak Appetite Scores among British audiences in the past two weeks:
The Last of Us, HBO’s post-zombie-pandemic-apocalypse drama ties for the top spot with an Appetite Score of 99.22 Premiering on January 15 with episodes released weekly, the series is off to a very strong start, topping charts on both sides of the Atlantic.
The UEFA Champions League tournament airing on BT Sport ties with The Last of Us with an appetite score of 99.22. Of all the TV shows, movies and brands tracked on Signal, the Champions League has the most Instagram followers (103m) and Facebook fans (82m).
Second place on the fortnightly chart is another tie between the Europa League and Outer Banks, the adventure series from Netflix. Appetite for Outer Banks is likely driven by the recent release of its full third season on February 23.
Wednesday is the fifth most in-demand title for the period, which is quite a feat given that all eight episodes were released in November last year. It’s a testament to the programme’s popularity that months after the last release, interest in the spooky puberty comedy has hardly waned.
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Photo by Karsten Winegeart on Unsplash