UK most in-demand TV and film for February 1-15, 2024
March 12th, 2024, Clifton Mark

UK most in-demand TV and film for February 1-15, 2024

Super Bowl LVIII, One Day and The 66th Annual Grammy Awards are the most in-demand titles in the UK for the first half of February. The chart below comes from YouGov Signal, a social listening tool that tracks the performance of TV programs, movies and brands. Appetite Score is a value from 0-100 that measures the demand for given titles by combining web searches and Wikipedia lookups. Here are the ones with the highest peak Appetite Scores among UK audiences in the past two weeks

American football extravaganza Super Bowl LVIII was the most in-demand title in the UK for the first half of February. Including musical performances by Reba McEntire and R&B artist Usher, the game achieved a peak Appetite Score of 99.15. 

British romantic drama One Day premiered on February 8 and has immediately captured Britons’ attention. It stars Ambika Mod and Leo Woodall as a couple who meet at a graduation ball and follows their 20-year relationship. 

The Grammys was number three between February 1-15. Singer-songwriter Phoebe Bridgers was the biggest winner of the night, with four awards. SZA, who won three, had the most nominations going into the ceremonies. 

Thriller Saltburn remains among the most in-demand titles with an Appetite Score of 99.06, though it dropped four ranks to number five. The black comedy follows an Oxford scholarship student who is invited home for the summer to his fantastically posh classmate’s family home. 

Most in-demand titles for January 16-31

See where your brand ranks among audiences of specific TV and movie titles across the world

Signal combines A.I. with digital, social, survey and marketing data collected across 42 territories to create insights, recommendations, and strategies for our clients. We help discover your different audiences, track their demand for content, and market to them more efficiently.