YouGov Signal

360˚ view of online sentiment

Deliver powerful social insights. YouGov Signal searches 46+ digital sources in 40+ markets for consumer reactions, sector insights, brand affinities and everything else you need. Track online conversation, viewership stats, and every other key metric for thousands of brands, products, movies and TV shows.

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Analyze online opinion

Track real-time digital expression of opinions using our state-of-the-art natural language processing with 93% sentiment accuracy.

Monitor social activity and organic online sentiment from your audience, enriching your understanding of what makes them tick. Discover content that correlates with strong social buzz and engagement, learning what your audience best responds to enable content strategies guaranteed to hit home.

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Diagnostic digital analytics

Access an enormous range of digital and social data, including all social media, search, Wikipedia and news articles.

Use YouGov’s extensive reach to rank, compare, and contrast any brand’s online performance in your sector, on a micro or macro level.

Track content and brand affinities, discovering brands and content that frequently overlap, and which are most discussed by your audiences.


6 distinct modules

With access to 6 distinct modules, YouGov Signal services clients in all sectors, depending on your needs.


Apply 36 different metrics across 40+ geographies to track appetite and impact of airing episodes

Talent and People

Track interest and sentiment toward individuals and key brand ambassadors


Designed for theatrical marketers and researchers


Track interest and sentiment surrounding individual products

Custom reporting

We do the searching for you. Work with our team of expert data scientists and use custom reporting to meet your particular needs

API/raw data feed

Access our data in whatever format or frequency you require for your own in-house processing

Solutions & Products

Explore living data

Connect data from YouGov Signal to audience insights from YouGov Profiles and brand health data from YouGov BrandIndex for a holistic analysis of your target audience and brand, with general and sector-specific data gathered daily from YouGov’s panel members worldwide.