March 12th, 2024, Clifton Mark
The Grammys, Griselda and Hazbin Hotel are the most in-demand titles in America for the first half of February. The chart below comes from YouGov Signal, a social listening tool that tracks the performance of TV programs, movies and brands. Appetite Score is a value from 0-100 that measures the demand for given titles by combining web searches and Wikipedia lookups. Here are the ones with the highest peak Appetite Scores among US audiences in the past two weeks
The 66th Annual Grammy Awards, airing on February 4, was the most in-demand title in America for the first half of February. Singer-songwriter Phoebe Bridgers was the biggest winner of the night, with four awards. SZA, who won three, had the most nominations going into the ceremonies.
Super Bowl LVIII, another tentpole broadcast on CBS, made the list at number five. While the Super Bowl commanded a record viewership of over 100 million, it did not achieve the same Appetite Score as the musical awards.
Biographical crime drama Griselda premiered on January 25, quickly becoming one of the buzziest titles in America. The mini-series follows girlboss/crimeboss Griselda Blanco’s rise and fall in the cocaine trade in the 1980’s.
Animated musical comedy Hazbin Hotel holds its spot as the third most in-demand title for February 1-15.
Most-in-demand titles for January 16-31
See where your brand ranks among audiences of specific TV and movie titles across the world
Signal combines A.I. with digital, social, survey and marketing data collected across 42 territories to create insights, recommendations, and strategies for our clients. We help discover your different audiences, track their demand for content, and market to them more efficiently.