US: Top horror movies for Halloween 2024
With Halloween fast approaching, horror fans are once again gearing up for a spooky movie marathon. This year, there are several top contenders, old and new, capturing the attention of the American audience. But which movies have audiences most eager to scare themselves silly this October?
The following rankings come from YouGov Behavioral: Online Search & Social, which tracks online buzz about movies using an Appetite Score—a value from 0 to 100 that measures audience interest based on web searches and Wikipedia lookups. Here are the most in-demand horror titles for the Halloween season of 2024.
At the top of the list is Beetlejuice Beetlejuice, with a massive Appetite Score of 99.09. Released theatrically in early September, this highly anticipated sequel to the 1988 cult classic has captured the imagination of horror-comedy fans. The original Beetlejuice remains a beloved favorite, and the return of Michael Keaton as the ghost with the most has driven significant interest in this new installment.
Following closely is Alien: Romulus, with an Appetite Score of 99.01. Released in mid-August, this is the latest installment in the long-running Alien franchise. Its high score suggests that fans are still hungry for more xenomorph terror, with the anticipation likely fueled by the consistent success of the Alien universe over the decades.
Tied for second place, also with a score of 99.01, are Longlegs and The Crow. Longlegs, available on video-on-demand since July, offers a chilling thriller that blends supernatural elements with crime drama, drawing fans who enjoy a mix of eerie suspense. Meanwhile, The Crow, released on-demand in late August, is a remake of the 1994 gothic classic, reigniting interest in the tragic tale of revenge.
Speak No Evil is another theatrical release making waves, earning an Appetite Score of 98.92. Released in September, this film explores psychological horror, pitting characters against the unnerving, slow-burn terror of social and familial dynamics gone wrong. It has become a favorite among fans who prefer suspense over jump scares.
So, if you’re looking for the best horror movie to watch this Halloween, these are the titles audiences across America are buzzing about. Whether you prefer psychological terror, supernatural thrills, or good old-fashioned slasher gore, 2024’s horror offerings have something for every kind of horror fan.
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YouGov Behavioral: Online Search & Social combines A.I. with digital, social, survey and marketing data collected across 42 territories to create insights, recommendations, and strategies for our clients. We help discover your different audiences, track their demand for content, and market to them more efficiently.