What’s America watching? Most in-demand TV & Film for February 20-March 5, 2023
March 10th, 2023, Clifton Mark

What’s America watching? Most in-demand TV & Film for February 20-March 5, 2023

What shows and movies is America excited about right now? The chart below shows the ten most in-demand titles for the two weeks from February 20-March 5. The data comes from YouGov Signal, a social listening tool that tracks the performance of TV programs, movies and brands. Appetite Score is a value from 0-100 which measures the demand for given titles by combining web searches and Wikipedia lookups. Here are the ones with the highest peak Appetite Scores among US audiences in the past two weeks:

The Last of Us, HBO’s post-zombie-pandemic-apocalypse drama, takes the top spot with an Appetite Score of 99.16. The series premiered on January 15 with episodes released weekly.

Another interesting entry is Attack on Titan, which holds the seventh position. Originally aired on Japanese television in 2013, the anime has also found more recent success on US Netflix, becoming the most in-demand anime in America across all platforms. According to Signal’s discourse analysis, mentions of the series are more likely to express anticipation or joy than any other emotions.

The only entry for this fortnightly top ten that is not a TV series or movie is, surprisingly enough, a non-American sporting event. The UEFA Champions League soccer tournament, eighth on this fortnight’s list, is one of the few European-organized sporting events to capture the attention of American audiences. Of all the TV shows and movies tracked, the Champions League has the most Instagram followers (103m) and Facebook fans (82m).

See where your brand ranks among audiences of specific TV and movie titles across the world  

Photo by Tim Bechervaise on Unsplash