US: Most in-demand TV and film for September 1-15, 2023
October 2nd, 2023, Clifton Mark

US: Most in-demand TV and film for September 1-15, 2023

Ahsoka, UEFA Champions League and Suits are the most in-demand titles in the US for the first half of September, 2023. The chart below comes from YouGov Signal, a social listening tool that tracks the performance of TV programs, movies and brands. Appetite Score is a value from 0-100 that measures the demand for given titles by combining web searches and Wikipedia lookups. Here are the ones with the highest peak Appetite Scores among US audiences in the past two weeks:

Spin-off of a spin-off, Ahsoka is a Star Wars franchise that takes place in the same timeframe as The Mandalorian. Rosario Dawson plays Ahsoka Tano, former apprentice to Anakin Skywalker. The show premiered on Disney+ on August 22, and the internet has been buzzing with interest since then, making it the most in-demand title for the first half of September.

The UEFA Champions League is back on the in-demand list at number two after a hiatus. The spike in interest is likely due to the qualifying playoffs which took place in late August as well as anticipation for the group stage matches later in September.

Suits is an interesting case. The usual order of events for a big media release is that a new title generates an online buzz, which is reflected in the title’s Appetite Score.  A high Appetite Score in turn, is often a sign that people will download the show when it’s available.

Suits’ resurgence follows a different trajectory. The last new episode of the legal drama aired in 2019. However, Netflix acquired the back catalogue for the show, which then became the most downloaded title this summer. The surprise Suits renaissance became a big media story and seems to have stoked online demand for the title.

See where your brand ranks among audiences of specific TV and movie titles across the world

Signal combines A.I. with digital, social, survey and marketing data collected across 42 territories to create insights, recommendations, and strategies for our clients. We help discover your different audiences, track their demand for content, and market to them more efficiently.